Palm Oil Developments No.37 (Dec 2002) p1-3

How a Leading Noodle Producer Can Add Value to Soap Marketers in Meeting the Challenges of Soap Trends

VERVOOT Theo, HNG Chin Hing

The Asian bar soap market is expected to grow at a very healthy rate of 5%-6% over the next five years. In comparison, in Europe, there is negative growth and the bar soap market has been on the decline. Hence, the Asian bar soap business is a very interesting market for current and new entrants with a market size of 1 700 000 t of toilet soap or 17 billion pieces of toilet bar soap of 100 g.

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